How to Start Your Own Online Jewelry Store

Everyday thousands of people are buying their jewelry online. Some do this because they are looking for the best deals; others do it because they don’t feel like going to a brick-and-mortar jewelry store. Either way, imagine the income potential such a market presents for store owners. Any time of the day, they could make hundreds of dollars, with little to no effort on their part. And you too could partake in such success if you were willing to start your own online jewelry store.


So, how does a person embark on such a venture? First, you will need to acquire the jewelry. There are two ways you can do this. The first involves using a drop shipper. With them there are no worries over shipping or warehousing, since they take care of all that. However, in exchange, you’re expected to pay higher fees per item. That’s why you might want to consider wholesaling, a second option for acquiring inventory. With wholesaling, you’re responsible for holding your own inventory, but you will pay significantly less per item.

Anyway, after you acquire your inventory, you need to setup a website to sell it. If you have money, you might want to consider getting a professional to help you. Why? Well, with a professional, you won’t have to worry about your site’s web design. And this is important, since customers may not want to order from you if they think your site’s design looks amateurish.

On the other hand, if you don’t have any money, you might want to consider using a website template. This is a predesigned site that contains empty fields; fields that you must fill in with your own information. You may also have to manipulate the site’s HTML to include a shopping cart and a payment processor, (such as Paypal or Alert Pay).

Another option could entail using a free website service, such as Weebly or Wix. With these sites you can use an online program to build your website. And, when you’re finished, the site is uploaded to the Web automatically. This is in contrast to website templates, which must be uploaded manually.

Either way, once your site is finished, you will need to start advertising to get it noticed. The easiest way to do this is by article marketing. It entails writing several articles containing keywords relating to your website. How do you find these keywords? You have to use a keyword analyzer, a program that scours the Internet looking for terms related to your query.

Old-fashioned methods of advertising shouldn’t be abandoned either. For example, you could consider advertise your business in your local community paper. Or, you could pass out flyers to the women in your neighbourhood. Just keep an open mind, and market your business as you would an offline company.

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